Simone Biles
Shines in New Athleta Ad Ahead of Olympic Trials
Simone Biles is once again poised to captivate audiences on the world stage. click here
The 27-year-old Olympic gymnast is the star of a powerful new advertisement for Athleta's 'Power of She' campaign,
stirring excitement ahead of the 2024 Olympic Games in ParisIn the ad, Biles dons a sleek, matching two-piece white set from Athleta, exuding focus and determination as she trains. Her voiceover, filled with
resolve and
empowerment, declares: "We are here. We’re here for deep breaths and
running starts. For bold choices on big stages, for pounding hearts and
personal bests. For hearing yourself over the crowd and landing in your power.
We are here." These words resonate as Biles performs intricate flips and
flawless landings, underscoring her athletic prowess.
The commercial is further enhanced
by the evocative song "Oral," written and performed by Björk with
vocals from Rosalía, creating a moving musical backdrop that complements the
striking visuals.
Set to debut on June 15, the advertisement
will air throughout the duration of the 2024 Summer Olympics, a critical period
as Biles aims to expand her already impressive medal collection. Fellow
Olympian Laurie Hernandez confidently states, "You can count on her,"
highlighting the high expectations for Biles' performance in Paris.
Athleta and Biles hope the campaign
will inspire women and girls worldwide to embrace their own power, aligning
with the 'Power of She' ethos. Biles expresses her pride in being part of the
Athleta family and her hope that the ad will empower viewers to build
confidence and celebrate collective strength. "I’m so proud to be part of
the Athleta family and hope that when women and young girls see this spot, they
feel like they can step into their own power,".
Reflecting on her journey, Biles
shares, "I’ve learned and come to appreciate that my power goes far beyond
my sport. My experiences in the gym, especially in competition, have helped me
trust my approach, training, focus, and, most importantly, my confidence in
everyday life."
Her mother, concerned yet
supportive, prays for her safety during her high-flying routines, highlighting
the blend of awe and anxiety that accompanies Biles' extraordinary feats.
Biles embodies the essence of the 'Power of She,' emphasizing the importance of self-appreciation in excelling in all roles – athlete, teammate, friend, and person. She believes that the more women and girls embrace this concept, the more significant the collective experiences will be, fostering a sense of belonging through active engagement, movement, and mutual support. This, she hopes, will help everyone realize the strength and wisdom within themselves.
Keywords:Simone Biles, Athleta, Power of She, 2024 Olympic Games, Paris Olympics,
empowerment, gymnastics, women's empowerment, athletic wear, personal bests,
Olympic trials, inspirational campaign
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